Target Spring


Target Spring

Launching Target Style’s Instagram with a colorful new look.

· Role: Art Director
· AKQA San Francisco, 2012


Combining products from fashion, beauty and home, Target's Spring 2012 campaign told the story of color returning to a wintry world.

As their digital AOR, we made three videos to bring "Color Changes Everything" to life online.

We also created a weekly Instagram challenge to go with each video, as part of the launch of Target Style on Instagram. We started out with 30 followers and grew them to 50,000.


↓  Spring is the Thing: Shaking off those winter blahs.

↓  Hue Look Amazing: Colorblocking off the clothesline.

↓  Nailed it: A type-to-learn lesson in color.

↓ Accompanying Instagram posts.


Senior Copywriter: Andrea Bozeman
Creative Director: Kristina Slade
Director: Thayer Gowdy