Romance returns to jewelry shopping.
· Role: Associate Creative Director
· Huge Brooklyn, 2015
In 2015, there was nothing you couldn't buy online.
But ecommerce still had (and continues to have) a very transactional quality, which was at odds with the premium experience of shopping in person at a fine jeweler like David Yurman.
So when it came to offering their custom engagement rings online, we proposed immersive showroom over impersonal shopping cart. The pages were built around an interactive, customizable experience that wove together product details with deeper storytelling.
↓ Watch a page walkthrough here.
We also proposed a new homepage experience focused on telling more editorial stories.