SK-II × Ni Ni


SK-II × Ni Ni

Playful demos featuring SK-II’s poster girl in China.

· Role: Creative Director
· Huge Singapore, 2016


One of SK-II's key ambassadors is Ni Ni, a popular actress & model from China. Unlike other celebrities, Ni Ni is more than just a stoic, pretty face; she has a bubbly, lively personality, full of fun and charm.

We created a series of videos for WeChat and Instagram that featured a range of SK-II's key products but also authentically showcased her energetic attitude. 


Waking up with Ni Ni

↓  Ni Ni shares her unique morning ritual — cat kisses and all.

↓  We cut down playful, bite-sized gifs for WeChat and Instagram.

Packing with Ni Ni

↓  Featuring SK-II's handy trial kit — perfect for celebrities and carry-ons. 



Senior Art Director: Tomoko Kuwahara
Strategy & creative partner: Teddy Phuong
Director: Charles Mehling