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Target Swim

 

Target Swim

Partnering with Sports Illustrated for its first shoppable mini magazine.

· Role: Art Director
· AKQA San Francisco, 2012

 

It's no surprise that the Sports Illustrated Swimsuit Issue is the most read issue of the entire year.

Aside from the obvious sexy factor, we discovered the insight that a good number of women were browsing it for swimsuit inspiration.

For 2013, we created Target's first shoppable mini magazine within the issue to give both guys and girls something to drool over.

 
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 ↓  In addition to a printed insert, we also packaged up the shots for social.

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 ↓  Here are a few of the doodles before they were brought to life.

Credits

Copywriter: Sara Becker
Creative Director: Kristina Slade
Photographer: Tom Corbett