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Sephora

 

Sephora
Formula X

The first social media site for nail art enthusiasts.

· Role: Art director & designer
· Duncan Channon San Francisco, 2014

 

In 2014, Sephora wanted to launch Formula X, an extensive new nail polish line, to the vast and vocal online community of nail artists. 

We won this pitch by creating the first social media site for nail art lovers, a showcase for the community's creative combinations and color play.

Our idea: combine nail polish products, manicure inspiration and nail color palettes into a single grid of inspiration. All images were sorted by color and tagged with rich keywords (#red, #summer, #fireworks, #datenight, #glitter, etc.) so browsing felt endless and rich.

 
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↓  Watch a case study video here.

↓  Featured carousel

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↓  Keyword search

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↓  User profiles

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Recognition

2015 Gold Clio for Fashion/Beauty
2014 OMMA Award for Website Excellence

 

Credits

Designer: Jake Palu
UX designer: Dave Fernandez
Copywriter: Jessea Hankins
Creative director: Andrea Bozeman