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Lexus × Vogue

 

Lexus × Vogue

Fashion meets function with Lexus' recyclable car.

· Role: Art Director
· Team One LA, 2011

 

Cars can seem like the exact opposite of eco-friendly, but the Lexus CT Hybrid is actually 90% recyclable.

To tell this story, we dismantled a brand new model and partnered with Vogue to commission four high-profile fashion designers to recycle the car in the most imaginative way possible.

We documented the process as a web series for VogueTV, and the four finished pieces were displayed at the Art Basel Exhibition in Miami Beach, Florida before being auctioned off for charity.

 

↓  This is what they made:

The proceeds from the auction of these items benefitted the Council of Fashion Designers of America/Vogue Fashion Fund.

↓  Ep 1: Eco-fashion designer John Patrick.

↓  Ep 2: Footwear designer Alejandro Ingelmo.

↓  Ep 3: Eyewear designer Moss Lipow.

↓  Ep 4: Jewelry designer Eddie Borgo

Recognition

2012 Silver MediaPost Awards

 

Credits

Copywriter: Josh Paialii
Associate Creative Director: Ryan Didonato
Creative Directors: Craig Crawford & James Hendry